Available for work

2026

Featured in Behance · Awwwards

Practice

Process

The archive as a tool

I kept a folder of saved images for six years and it was worthless. Forty thousand files, no structure, and I never once opened it while actually working. The problem was not the collecting. It was that I had built a museum instead of a tool.

Collections are retrieved by problem, not by look

I had been filing things by appearance — folders called “minimal”, “editorial”, “bold type”. But I never sit down with the thought “I need something minimal”. I sit down with “this page has three competing pieces of information and no obvious hierarchy”.

Refiling by problem changed everything. Folders are now things like “too many entry points”, “long text that has to feel light”, “navigation with unequal weight”. Ugly names. Enormously more useful.

Write one line or do not save it

Every saved item now needs a sentence describing what problem it solves and how. If I cannot write the sentence, I did not actually understand why I liked it, and saving it will only add to the pile I never search.

This cut my saving rate by something like ninety percent. The archive is now about two thousand items and I open it most weeks.

Revisit and delete

Twice a year I go through and remove anything I no longer find useful. This feels wasteful and is not — an archive you trust is one you have curated recently. The things I delete are almost always things I saved because they were fashionable, which is a category that ages faster than anything else in it.

Got a brand that deserves to be remembered?

I take on a limited number of projects each quarter so every one gets my full attention. Tell me what you’re building and let’s see if we’re a fit.

Lagos, Nigeria (GMT+1)

10:46

© 2026 Zara Okafor. All rights reserved.

Built by Blessing Adewale (Teeblix) for you :)

Zara

Okafor

© 2026 Zara Okafor. All rights reserved.

Built by Blessing Adewale (Teeblix) for you :)

Zara

Okafor

© 2026 Zara Okafor. All rights reserved.

Built by Blessing Adewale (Teeblix) for you :)

Create a free website with Framer, the website builder loved by startups, designers and agencies.