Visual designer and art director
for brands that want to be remembered
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Lagos, Nigeria (GMT+1)
A little bit about me
I’m Zara Okafor, a visual designer and art director working from Lagos with clients across the world. For eight years I’ve helped founders, studios and cultural institutions find a visual voice that feels unmistakably theirs.
Based in Lagos. Working everywhere good ideas are welcome.
What I bring to the table
Six ways I help brands show up with intent. Take one or combine them into a full engagement.
01
Brand identity
Logos, type, colour and the rules that hold them together. A complete identity built to stay consistent as your brand grows.
Logo design · Typography · Colour systems · Brand guidelines
02
Art direction
The creative lead behind shoots, campaigns and launches. I set the vision and make sure every frame serves it.
Shoot direction · Moodboards · Creative concepts · On set direction
03
Visual systems
Flexible design languages that work across every touchpoint, from social posts to signage.
Design systems · Templates · Iconography · Layout grids
04
Editorial design
Magazines, lookbooks, menus and printed matter with pacing and hierarchy that make people slow down and read.
Lookbooks · Menus · Publications · Print collateral
05
Campaign creative
Launch and seasonal campaigns that give your audience something worth stopping for.
Campaign concepts · Key visuals · Social assets · Out of home
06
Digital product
Interfaces and websites that carry the brand into the places people actually use it.
Websites · App concepts · UI design · Interaction direction
Trusted by brands that care how they look
Founders, studios and cultural institutions I’ve had the pleasure of shaping.
Got a brand that deserves to be remembered?
I take on a limited number of projects each quarter so every one gets my full attention. Tell me what you’re building and let’s see if we’re a fit.
