About work
Kindred runs eleven clinics in neighbourhoods where the nearest alternative is an emergency room. Trust is the whole product.
The previous identity borrowed heavily from hospital design language — blues, crosses, clinical distance — and it was quietly keeping people away.
Tools
Adobe Illustrator
InDesign
Figma
The approach
We replaced the clinical palette with warm clay and deep green, and drew a mark based on two hands rather than a cross.
Signage was designed to be read from across a street at night, in four languages, without translation feeling like an afterthought.
The outcome
First-visit registrations rose 26% across the network in twelve months.
The signage system has since been adopted by two partner clinics outside the group.
Previous work
Next work
Got a brand that deserves to be remembered?
I take on a limited number of projects each quarter so every one gets my full attention. Tell me what you’re building and let’s see if we’re a fit.
