Pulse Running Club
2025
Sports
Motion design, Brand identity, Social templates, Sound design
About work
Pulse grew from eleven runners to over four hundred in two years, entirely through phone-shot video posted at dawn.
They needed an identity that could survive being filmed badly in bad light by tired people — because that was the whole charm.
Tools
After Effects
Blender
Figma
Ableton
The approach
The mark is built from a single stroke that draws itself at the tempo of a 180 cadence, so every animation is literally on beat.
Templates were built to sit over handheld footage without needing a colour grade or a steady hand.
The outcome
Weekly attendance grew 60% across the first season using the new templates.
Three sponsors signed after the club could show a consistent visual language across 200+ posts.
Previous work
Next work
Got a brand that deserves to be remembered?
I take on a limited number of projects each quarter so every one gets my full attention. Tell me what you’re building and let’s see if we’re a fit.
